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Unilever gives up the word normal through the new Positive Beauty vision

Unilever gives up the word "normal" through the new Positive Beauty vision

Unilever announces that it will remove the word "normal" from all packaging and from all advertising campaigns for beauty and personal care products, as part of the launch of a new vision and strategy - Positive Beauty

                                           

Positive Beauty, which establishes several commitments and progressive actions for the company's beauty and personal care brands, including Dove, Lifebuoy or Ax, will support a new era of beauty that is fair and inclusive, but also sustainable for the planet.

For more information, please see the Romanian version of the article, here.

 

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UNILEVER SOUTH CENTRAL EUROPE SA