Petr Baron, tbi bank’s CEO, has been appointed as Chairman of the Management Board. The announcement comes a few days after the announcement of new Supervisory Board members. These leadership changes follow the bank’s recent acquisition by Advent International (US) – one of the world’s largest and most experienced global private equity investors, with USD 100 billion in assets under management.
Petr Baron is an innovation-driven banker, with extensive experience in senior roles across banks and financial companies across European markets, including 10 years at tbi bank. He is the driving force behind the transformation of tbi from a small traditional bank into the fastest-growing challenger bank in Southeast Europe. Petr’s passionate leadership sets tbi apart on the market by bringing a fintech mindset and customer-focus culture to the team.
“I’m excited to open this new chapter in the journey of building a leading challenger bank. Together with our experienced team and the support of our new partners Advent, we are ready to accelerate our product-led growth by delivering to customers even more convenient and smooth digital banking across SEE markets”, says Petr.
Through cooperation with more than 38,000 merchant partner stores across the region, tbi bank helps customers to get the products they need now and repay them in installments, using flexible financial solutions.
About tbi bank
tbi bank is a mobile-first challenger bank in Southeast Europe and regional leader in alternative payment solutions, building an ecosystem by combining financing and shopping to address customers’ needs. It focuses on helping merchants to grow their business as well as providing consumers with financial products and services that make their lives easier. Currently operates in Bulgaria, Romania, Greece, and Germany. Through various digital channels and trusted partnerships with over 38,000 merchant stores, tbi has a customer base of 2.7 million clients and issued over 1 million loans in 2025.
