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Initiative signs the implementation of the media campaign for the launch of the Orange 4G Subway application, as the agency, part of the Lowe group, is preparing a series of activities, some of which are premieres for the local media scenery
In order to maximize the campaign’s visibility, in one of the most crowded and demanded exposure spaces in Bucharest, Initiative took up the challenge through a creative, innovative and efficient media strategy. The solution found by the Initiative team was that of taking a step forward, thinking further than the classic exposure formats.
For more information, please see the Romanian version of the article, here.
