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Mercedes-Benz has teamed up with GolinHarris Romania at TIFF, for the second consecutive year

8 Aug 2013

GolinHarris has been with Mercedes-Benz for TIFF for the second time, outlining a communication strategy and event in accordance with the company values

Mercedes-Benz Romania is an official partner of Transilvania International Film Festival (TIFF) for six years now, offering the Excellence Award this year to actress Luminita Gheorghiu and bringing Romanian and international film personalities to the red carpet, as official car. For this year edition of the festival, Mercedes-Benz Romania's presence was communicated through a series of dedicated activities, as a part of the promotion strategy agreed with GolinHarris.