"The fragmentation of media consumer's attention draws new coordinates in establishing media communication strategies of brands. Overlapping the use on two or more media is increasingly present - TV, laptop, tablet and mobile is just one example" says Alexandra Olteanu, Managing Director Initiative.
Media Fact Book is the only analysis work of the Romanian market of media and advertising, guide published annually since 1997 by Initiative agency. The full study can be viewed and downloaded in digital form at: http://www.mediafactbook.ro/, being accesible on any device.
