Internationally, one can observe a positive development of the economy, which is also reflected in the evolution of the volume of media spending, achieving an increase of 3.2% in 2013 compared to 2012. For the year 2014 it is expected to continue the upward trend globally, which will result in an increase of 6.5%, thus leading to global media expenses of 521.6 billion dollars, the most significant annual increase in the last four years.
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