"For two decades, we have succesfully colaborated with our partner, Whiteland Import Export SRL, using an indirect distribution system. Starting from the begining of next year we enter in a new stage, a direct distribution one. Actually, we are talking about a new business model, in the curent context of the market. This includes the development of a Hochland Romania sales team and maintaing the cooperation with Whiteland on services components (logistics, merchandising and BTL).", said Sorin Timus, general manager, Hochlandnd Romania.
For more information, please see the Romanian version of the article, here.
