The Romanian coffee maker essentials, Hedone Cafe, conquered the Asian market, presenting itself at the biggest international fair in Asia - the Seoul Cafe Show 2018, its range of professional appliances produced in Craiova.
At the same time, the Romanian company has consolidated its distribution in Asia by signing a partnership with one of Korea's biggest coffee industry players, Nice Korea, a company that has been active in the field for more than 30 years in South Korea and Asia.
Nice Korea is one of South Korea's top players, providing professional espresso, professional grinders and other auxiliary materials for over 4,000 cafes and hotels.
Beginning in 2019, the company will include among the distributed brands coffee machine espresso machines and equipment produced by Hedone Cafe at its Craiova plant.
"We are excited about this collaboration that promises a lot, from the beginning. Hedone Cafe is a brand that has impressed us with the exceptional quality of our products. Over the years, we have developed partnerships with leading manufacturers around the world, most of them coming from traditional coffee markets. I was pleasantly impressed by the quality and care of the Hedone Cafe products, which is one of the attributes that we put a great deal in our business and which has consolidated us over the 30 years of our presence on the market, the top position it holds in our industry. " said Lee Sang Jin, CEO Nice Korea.
"The partnership with Nice Korea is by far a confirmation of the fact that it is possible to perform in the coffee industry and in Romania with local resources. We are proud of this success, which drives us among the top manufacturers of professional coffee makers. Hedone Cafe is an entrepreneurial business built with great passion for coffee and respect for our clients and partners, and perhaps also the success and international recognition that our products enjoy on some of the world's largest distribution markets " says Dan Barbu, CEO of Hedone Cafe.
At the Seoul International Fair, the Hedone Cafe brand was greatly welcomed by both HORECA and coffee enthusiasts, appreciating in particular the innovative features and the excellent quality of the appliances that together can provide the higher standards in coffee making.
The Seoul Café Show is Asia's largest coffee fair and celebrated this year's seventh edition. The fair attracted over 800 companies from 50 countries and over 200,000 visitors. Over 2075 direct meetings between suppliers and buyers were organized within the fair.