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Golin & iSense Solutions analyzes how the shopping list and the wallet of Romanians look

Golin & iSense Solutions analyzes how the shopping list and the wallet of Romanians look

To find out how money is related to current generation in Romania and how it manages its budgets, Golin - the PR agency of the Lowe Group - has conducted a new study under the umbrella of the Bold by Lowe Group, along with the research company iSense Solutions.

Millennials are more independent in purchasing decisions, but they exceed their monthly budgets. Baby Boomers and Generation Z representatives save the most, while those in Generation X have the highest income, but also borrow the largest amount of money.

 

For more information, please see the Romanian version of the article, here.

Authors

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GOLIN HARRIS PUBLIC RELATIONS SA