EY-Parthenon’s Strategy and Transactions teams assisted the shareholders of Forza Rossa and British Motors with the sale of their luxury automotive dealerships business in Romania.
EY-Parthenon supported this landmark transaction in Romania’s growing luxury vehicles segment by providing financial vendor due diligence services.
Holland Automotive Group of Canada agreed to acquire the business and assets of Forza Rossa and British Motors which import and sell four luxury automotive brands in Romania, namely Ferrari, Aston Martin, Dallara, and Morgan.
While the transaction marks Holland Automotive Group’s entry into the Romanian market, the company has a rich history in premium automotive dealerships with distribution rights for Ferrari, Lamborghini, Maserati, McLaren and Rolls Royce, amongst others, in several cities in Canada and the United States.
EY-Parthenon’s Strategy and Transactions team included Peter Latos, Andreas Anastasiou, Savvas Proestos, and Anna Laikova.
About EY Romania
EY is one of the world's leading professional services firms with 392,995 employees in more than 700 offices across 150 countries, and revenues of approx. US$51.2b in the financial year that ended on 30 June 2024. Our network is the most integrated worldwide, and its resources help us provide our clients with services allowing them to take advantage of opportunities anywhere in the world.
With a presence in Romania ever since 1992, EY provides, through its more than 1000 employees in Romania and the Republic of Moldova, integrated services in assurance, tax, strategy and transactions, and consulting to clients ranging from multinationals to local companies.
Our offices are based in Bucharest, Cluj-Napoca, Timisoara, Iasi and Chisinau. In 2014, EY Romania joined the only global competition dedicated to entrepreneurship, EY Entrepreneur Of The Year. The winner of the national award represents Romania at the world final taking place every year in June, at Monte Carlo. The title of World Entrepreneur Of The Year is awarded in the world final. For more information, please visit: www.ey.com
