Using social media for business provides multiple outlets not only to attract attention to your key messages, but also to create an environment of collaboration focused on improving business.
Many studies have been conducted into the most effective ways of using social media to engage an external audience - be that consumers or clients - but little time has been spent on how this interactive platform can be used to engage a workforce internally, for the collaboration and benefit of a business.
For more information, please see the Romanian version of the article, here.