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Change 3.0: using social media to engage your forcework

In a business world of increased expectations, globalization and the growing influence of social media and networking, companies must find new ways to engage their workforce to solve their most pressing issues.

Using social media for business provides multiple outlets not only to attract attention to your key messages, but also to create an environment of collaboration focused on improving business.

 

Many studies have been conducted into the most effective ways of using social media to engage an external audience - be that consumers or clients - but little time has been spent on how this interactive platform can be used to engage a workforce internally, for the collaboration and benefit of a business.

 

For more information, please see the Romanian version of the article, here.
 

Authors

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ERNST & YOUNG SRL