CEOs are changing priorities at international level. There is less interest for rapid, unsustainable growth and increases interest in changing the structure of organizations.

What are the priorities of the leaders in Romania?

DoingBusiness.ro is organizing on 22 November 2018, in Cluj Napoca, CEO Conference – Shaping the Future - how businesses rewrite the future and find value in unexpected places. The conference will take place at Hotel Platinia, between 9:00 and 16:00.

CEOs, general managers, investors, decision-makers, multi-industry analysts, experts and innovation specialists and business transformation from prestigious companies are expected to discuss the changes and transformations taking place in Romanian companies, the trends which shapes the Romanian business environment and how managers can cope with the pressure to get results as quickly as possible in a shorter time.

"At international level, CEOs' priorities are changing and decreasing the interest for rapid, unsustainable long-term growth and increasing interest in changing and upgrading the structure of organizations" (Gartner 2018, https://www.gartner.com/newsroom/id/3873663).

Do Romanian companies fit into these trends?

We know from Tatiana Proskuryakova - Country Manager, World Bank Office Romania and Hungary, Virgil Soncutean - CEO, Allianz-Tiriac Asigurari, Florin Frunza - Director of Supply, Marketing & Trading Business Unit, OMV Petrom Gas, Accenture Digital Industry X.0 Romania, Marcel Borodi - CEO, Brinel, Attila Szabó - General Manager, Ford Romania, Stefan Gadola, President & CEO, EnergoBit, Bogdan Popescu - Marketing and Operations Director, Microsoft Romania, Razvan Copoiu - & Eastern Europe Industry Business, Schneider Electric, Dragos Metea - CEO, Druid, Marius Filipas - General Manager, Logicom Distribution and Mihai Stanescu, Managing Director & Executive Coach RoCoach, the main speakers confirmed so far.

Allan Kleynhans, Speaker International and World-Class Performance Coach, will hold a special workshop for leading business leaderson -  "Leading the Future" - about the new requirements and new "mindset" managers need to meet the new challenges generated by a society that makes the switch to digitization.

Organized under the theme “Shaping the Future” – How business rewrite the future and find value in unexpected places - CEO Conference will focus on the strategies used by Romanian companies to revive their business to ensure their long-term growth, using state-of-the-art technology to support the transformation of the business model.

This year, CEO Conference - Shaping the Future - will discuss important topics, divided into two panels. The first panel will focus on the CEO's role in transforming the organization.

Speakers will discuss the main drivers of change in the major industries in Romania: Banking & Finance, Energy, IT & C, Production, Retail, FMCG, etc. and how organizations manage to add value to untapped domains yet, moving their business strategies and models to intangible assets. What new jobs and how we can retrain the workforce?  How do demographic data influence companies, what transformations take place at the customer level and how we can control the risk - an important part of the innovative transformations.
We will also discuss regulatory in the business environment.

"Digital is not a channel and the transformation of the organization is not a project. The fundamental goal of company transformation is not to digitize the organization, but to reinvent traditional business models, processes, organizational culture, create new models of thinking, and put the new digital technologies at the center of the organization. We will discuss Big Data, Artificial Intelligence, robot automation (RPA) and how these technologies can support a completely new organization and new revenue streams, "said Dumitru Ion, CEO of Doingbusiness.ro & Kompass Romania.

Decoding the 4th Industrial Revolution - a topic tackled in the second panel will highlight the way in which executives in Romania use technology to support both traditional business models and innovation, or to invest in the creation of new digital companies. We will discuss how we can create new markets and how we can build competitive positions in these markets.

We will analyze trends in technology transformations as the source of opportunities but also imbalances, we will discuss information and the need for business analysis, digital transformation and legislation and risk, the role of automation, robotization, IA, IOT in business transformation.

Event registration can be done at the event site: www.ceoconference.ro.

CEO Conference partners are: World Bank Office in Romania, Allianz-Tiriac Asigurari, OMV Petrom Gas, Accenture Romania, Ford Romania, Schneider Electric, Brinel, Microsoft Romania, Druid, RoCoach, Kompass Romania, Allan Kleynhans International, Hungarian Economists, Samsung Club and Qubiq Digital Solutions are Conference Support Organizations.

The event is supported by media partners: Agerpres, Transilvania Business, Ziare.com, Careers, Business24, Financial Market, Business Journal, Spatiulconstruit.ro, CFnet, SoftLead, Faclia, Cluj.com, Radio Romania Cluj.