The conference is structured for two days and hosts 6 discussion panels, aims at supporting the marketers willing to understand the correct approach of developing a brand community.
The talks will address topics as:
- Role of communities and their importance for brands: information, reputation, research
- Communities: from social experiments to coherent strategies
- Building a community or linking the brand to an existing community
- Capitalizing on a community
- Inspiring sessions: influencers for brands
Find more on registering on the official site here: Brands & Communities 2013
