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BAT announces the new director of the Central and Southern Europe Area

BAT announces the new director of the Central and Southern Europe Area

After completing all the formalities, Frederico Monteiro will coordinate from Bucharest the operations for seven markets: Romania, Bulgaria, Ukraine, Republic of Moldova, Czech Republic, Slovakia and Hungary

  • Frederico Monteiro, currently regional director of marketing for Europe and North Africa, will take over as BAT director of the Central and Southern Europe Area (CES) after obtaining the visa
  • He will take over this role from Ram Addanki, who will retire at the end of July 2021
  • Frederico will continue to focus on the BAT goal of building a better future (A Better Tomorrow) for all entities involved, which includes reducing the impact of the business on health

For more information, please see the Romanian version of the article, here.