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Noi toti traim acum un stil de viata digital. Lumea noastra de astazi - adica afacerile noastre, viata si comportamentele - este din ce in ce mai dependenta si definita de tehnologie, care evolueaza cu o viteza uimitoare.
In aceasta noua era de convergenta intre lumea online si cea offline, in care Big Data si managementul identitatii reprezinta atat oportunitati, cat si provocari, asteptarile clientilor escaladeaza in acelasi timp: consumatorii sunt din ce in ce mai informati si mai exigenti in ceea ce priveste securitatea, accesibilitatea si personalizarea produselor.
Puteti citi intreaga opinie in limba engleza, aici.
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