A new year always raises this question for brands: what do consumers want next? In 2026, B2C companies will continue to navigate evolving priorities and expectations.
So, how do you keep up? With our global consumer trends report, which helps you get up to speed on emerging demands in the coming months.
Each year, we identify the top behavioural shifts that are expected to have the biggest impact across industries. Whether you’re exploring avenues for innovation, planning brand activations or reviewing product roadmaps, this report helps you find new opportunities.
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The article is property of Euromonitor International, a data analytics company, and you can find it here.
