Leading FMCG companies are doubling down on e-commerce. But despite growing investments, a critical gap persists between those who treat e-commerce as a channel for distribution and those who embed e-commerce into the core of their brand building, innovation and overall growth strategy.
The core reason why some FMCG companies are ahead of the curve while others fall behind lies in the insight gap.
The data-rich, decision-poor paradox
For more information, please see the Romanian version of the article, here.
