How can you stand out on shelves? And which features should you emphasise to convert shoppers into customers?
Effective product positioning turns attributes into your advantage, and credible marketing claims help you differentiate from the competition.
Brands have to send the right signals—on pack, across e-commerce listings and in advertising—to influence purchase decisions. Attributes and cues like ingredients, functional benefits, formats, fragrances or proven category leadership communicate value to consumers. And market intelligence helps you choose the claims that will resonate.
In this episode of Opportunity Minded, get expert perspectives on how to position your products and why validated marketing claims matter in a crowded market. Whether you’re rebranding, reformulating or launching a new line, you’ll want to tune in.
The article is property of Euromonitor International, a data analytics company, and you can find it here.
