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2021 Beauty Trends: What do Consumers Want and How can Brands Deliver?

2021 Beauty Trends: What do Consumers Want and How can Brands Deliver?

Access the latest findings from our Voice of the Consumer: Beauty Survey!

Download now to:

  • Learn about how beauty and wellness are overlapping
  • Hear directly from consumers about what they percieve as beauty and brands they are most likely to buy from
  • Identify trends driving product innovation

The perception of beauty, health and wellness have significantly changed since the COVID-19 pandemic. As a result, consumers are demanding more authenticity and transparency when buying beauty products.

This paper showcases the results of Euromonitor International's latest Voice of the Consumer: Beauty Survey. Over 20,000 respondents across 20 core markets shared their thoughts on how the beauty industry has evolved and what they seeks from brands.

The article is property of Euromonitor International, a market research provider, and you can find it here.

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EUROMONITOR INTERNATIONAL