You have an online store and you are glad that the investments in marketing have done their job, you have more and more visitors. You have the right price, many choose the desired products and just when launching the order, they move to a competing site. If you're wondering why, it's because each new customer comes with their own expectations, and the experience of completing the cart and your delivery processes must be tailored to each.
For more information, please see the Romanian version of the article, here.
