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VTEX Romania analysis: Retail challenges one year after the “outbreak” of COVID-19. Investments in digital infrastructure, mandatory

VTEX Romania analysis: Retail challenges one year after the “outbreak” of COVID-19. Investments in digital infrastructure, mandatory

Concepts such as omnichannel, multichannel, marketplace, mobile shopping, social shopping are the new points of interest on the map of Romanian retail

The COVID-19 pandemic "forced" retailers to rethink their business models and be where consumers feel most secure, online. Investing in a solid digital infrastructure, the strategic omnichannel approach of those familiar with the offline and a deep understanding of the consumer are mandatory for efficient long-term ecommerce, according to VTEX, a fully integrated global end-to-end trading solution, with native marketplace and WHO capabilities.

For more information, please see the Romanian version of the article, here.

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