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Trends in Television - Consumers will dictate the future

20 Dec 2013

The EY study Future of Television - Media & Entertainment identifies six trends that will influence the future of television as the industry prepares to face a major change in terms of monetization and narrative structures (storytelling), by developing a wide range of new channels, new platforms, new devices and new experiences

It is also highlighted the need of detailed measurement by media and entertainment companies of viewing behavior, in order to create more interactive experiences, more mobility and better adapting the content to the needs and specific interests of viewers.

For more details, please read the Romanian version of the article, here, or see the attached report.