Artificial intelligence (AI) has become a key technology for digital transformation in private and public organizations, anticipating that, by 2030, it will be used directly or indirectly in most sectors. Moreover, an analysis carried out by strategy&, the strategy department of the PwC global network, shows that the use of generative artificial intelligence (GenAI) has the potential to generate additional annual economic growth between 0.4% and 0.7% in Europe, up to 2030, if the organizations are receptive to innovation, develop a strategy and especially if they are willing to make the necessary investments, including for the prevention of associated risks.
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