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The amount that consumers actually have available varies greatly from one country to another, but fortunately, the tendency of countries with lower purchasing power is to register a higher rate of growth in purchasing power, which means that the purchasing power gap in Europe continues to decrease
In 2024, the purchasing power of Europeans reached an average of 18,768 euros per capita, according to the NIQ GfK Purchasing Power Europe 2024 study. However, there are significant differences between the 42 European countries: people in Liechtenstein, Switzerland and Luxembourg have a much higher net income than in the rest of Europe, while the purchasing power is the lowest in Kosovo, Belarus and Ukraine.
For more information, please see the Romanian version of the article, here.
