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Online food trade will double its share of European markets by 2030 and become profitable as digital natives become buyers

Online food trade will double its share of European markets by 2030 and become profitable as digital natives become buyers

Author: Ruxandra Tarlescu, PwC Romania Partner

The development of online food sales has been hampered until now by the low profitability margins, the fragility and weight of some products and the special storage conditions for refrigerated or frozen products.

For more information, please see the Romanian version of the article, here.

 

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PRICEWATERHOUSECOOPERS SERVICII SRL