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Today's consumers can choose from a wide variety of products, and are increasingly interested in those with specific attributes - whether they are Fragrance Free, Plant-Based or Fairtrade.
To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
Download now to:
- Understand how to leverage product claims data to better position your brands
- Discover how product claims data helps identify new opportunities
- Learn how companies are aligning brands with corporate social responsibility (CSR) goals
The article is property of Euromonitor International, a market research provider, and you can find it here.
