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In the context of a global economic downturn, luxury items continue to have high performance, but face new challenges

In the context of a global economic downturn, luxury items continue to have high performance, but face new challenges

Counterfeit products, e-commerce, the importance of Chinese consumers - even if relatively spared by recessions, the luxury item market needs to adapt to a radically changing economy if it does not want to lose its exceptional status.

Despite the alleged rarity, they are everywhere! Luxury products, from champagne to watches, cars, jewelery, haute couture and cosmetics, are ostentatiously displayed in stores, screens, and public spaces, and this omnipresence reflects an economic health that is sometimes considered insolent to the recessions in other industries. For a long time, the luxury items market seemed to be an exception unaffected by the recession.
However, things are not that simple.

For more information, please see the Romanian version of the article, here.

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COFACE ROMANIA