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How Romanians' preferences are changing: almost 70% use health monitoring devices and 41% avoid ultra-processed foods

How Romanians' preferences are changing: almost 70% use health monitoring devices and 41% avoid ultra-processed foods

Ruxandra Tarlescu, Partner and Leader of the Tax and Legal Consulting Department, PwC Romania

Technology is becoming a key tool for Romanians in monitoring their health: 69% of respondents to the Voice of the Consumer 2025 survey conducted by PwC Romania use smart applications or devices, which have influenced their daily habits, with a third even showing that they have significantly changed their lifestyle. From smart watches and bracelets to complex devices, such as blood sugar monitors or kitchen appliances with artificial intelligence, technology facilitates the adoption of a healthier and more balanced lifestyle.

For more information, please see the Romanian version of the article, here.

 

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