Technology is becoming a key tool for Romanians in monitoring their health: 69% of respondents to the Voice of the Consumer 2025 survey conducted by PwC Romania use smart applications or devices, which have influenced their daily habits, with a third even showing that they have significantly changed their lifestyle. From smart watches and bracelets to complex devices, such as blood sugar monitors or kitchen appliances with artificial intelligence, technology facilitates the adoption of a healthier and more balanced lifestyle.