Companies dedicate significant resources to launching new products, carefully calibrating price points to reflect brand positioning, cost structures and perceived consumer value. Yet in the fast-paced world of FMCG, where thousands of innovations compete for limited shelf space, survival is far from guaranteed. This raises a critical question: does the price at launch influence a product’s staying power, where every extra day on shelf helps brands connect with consumers? Using Euromonitor’s proprietary AI-driven Innovation solution, which tracks when new brands and sub-brands appear as well as when they disappear from digital shelves, we can explore the relationship between price and longevity.
Entry price drives different staying power outcomes by category
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