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Eco-friendly and environmentally friendly products attract more and more consumers, but young people remain skeptical

Eco-friendly and environmentally friendly products attract more and more consumers, but young people remain skeptical

Article by Ruxandra Tarlescu, PwC Romania Partner

More than half of global consumers became more interested in green products during the pandemic, and millennials are most aware of the environmental impact of their purchasing decisions, according to the June PwC Global Consumer Insights Pulse survey.


For more information, please see the Romanian version of the article, here.

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PRICEWATERHOUSECOOPERS SERVICII SRL