Coronavirus (COVID-19) is having an unprecedented impact on consumer markets around the world, due to the number of individuals working from home or unable to leave their homes. This has placed a tremendous burden on the infrastructure of e-commerce retailers as consumers look to purchase necessary goods from their home and remain dependent on their country’s delivery infrastructure and supply chains.
With Euromonitor International’s new global e-commerce product and price monitoring platform, Via, extracting millions of data points every day for standardised cross-comparison quickly reveals what product categories are selling out during key periods of the coronavirus outbreak as well as the dramatic implications these demand drivers are having on online retail pricing for select categories.
View the latest report to see how COVID-19 is affecting pricing and product availability in France, Germany, Spain and the UK.
Using Via, it is quickly and easy to examine nearly a million daily data observations for a three-week period across leading e-commerce retailers in the chosen markets. Moreover, the data clearly shows how the availability of selected categories and their pricing dynamics has changed during this period.
For this report, a select basket of daily goods has been chosen for observation based on Euromonitor International’s industry knowledge of fast-moving consumers goods alongside local knowledge from research analysts on the ground in each market reporting on local market supply chain issues and COVID-19 impacted product categories.
Alongside category scope, the million daily data observations used for this analysis are pulled from key online retailers across each market and represent a significant portion of e-commerce availability in each country.
Key findings from this report
In France, hot drinks are currently seeing high online demand due to the significant shift from on-trade and institutional channels like offices to at-home consumption as a result of lockdown restrictions and more people working from home. In turn, this is translating into notable price variations and elevated out-of-stock levels for hot drinks across French online retailers.
Following Germany’s opening ................................................................
The article is property of Euromonitor International, a market research provider, and can be read in full at: https://blog.euromonitor.com/western-europe-price-and-availability-insights-19th-april-10th-may-2020/
