Coronavirus (COVID-19) is having an unprecedented impact on consumer markets around the world, due to the number of individuals working from home or unable to leave their homes. This has placed a tremendous burden on the infrastructure of e-commerce retailers as consumers look to purchase necessary goods from their home and remain dependent on their country’s delivery infrastructure and supply chains.
With Euromonitor International’s new global e-commerce product and price monitoring platform, Via, extracting millions of data points every day for standardised cross-comparison quickly reveals what product categories are selling out during key periods of the coronavirus outbreak as well as the dramatic implications these demand drivers are having on online retail pricing for select categories.
View the latest report to see how COVID-19 is affecting pricing and product availability in France, Germany, Italy and Spain.
Using Via, it is quickly and easy to examine nearly a million daily data observations for a three-week period across leading e-commerce retailers in the chosen markets. Moreover, the data clearly shows how the availability of selected categories and their pricing dynamics has changed during this period.
For this report, a select basket of daily goods has been chosen for observation based on Euromonitor International’s industry knowledge of fast-moving consumers goods alongside local knowledge from research analysts on the ground in each market reporting on local market supply chain issues and COVID-19 impacted product categories.
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Authors:
• France: Nina Tiquet
• Germany: Iselie Iglesias
• Italy: Stefano Botter
• Spain: Marc Alonso
The article is property of Euromonitor International, a market research provider, and can be read in full here.
