Achieving growth on marketplaces requires more than simply listing your products on a popular platform.
Marketplaces accounted for 58% of global retail e-commerce sales in 2024, growing by 9% in constant terms. Given their increased relevance for both grocery and non-grocery products, backed by significant investments in their scale and technology, marketplaces are a highly competitive channel for brands.
What is a marketplace?
Marketplaces are digital platforms that bring together multiple independent sellers and buyers, providing a unified ecosystem where merchants can list products or services and customers can discover, compare and transact.
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