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In the second phase of the "You're Making" campaign, Mapei Romania directs its message to the human side of any construction.
Thus, under the umbrella of the concept of communication, "You're what you build," Mapei speaks the meaning of its main audience: craftsmen, architects and end-customers. In the TV spot dedicated to the craftsmen, Mapei empathizes with the feeling of pride that they have lived after each construction completed successfully. Mapei offers craftsmen the ideal products for the final project to really mean their business card.
For the complete text please see the romanian version here.
