The thirty-second advertising spot is intended to increase brand awareness and highlight the variety of offers FAVI visitors can find.
The advertising spot will air for three weeks (until the end of August) on some of the most watched TV channels in Romania; ProTV, Antena 1 and Kanal D. The spot can also be viewed online, on YouTube, at https://www.youtube.com/watch?v=OO6dexbT32I
The entire concept was created in-house in the Czech Republic.
The Czech startup was founded in 2015 by Jan Zajic and Radomir Hejl. FAVI has been operating in the Romanian market for two years (since 2018) and is one of the highest growth players in the field of Romanian e-commerce. Over the past four years, Fave has successfully expanded to Slovakia (2016), Poland (2017) and Hungary (2018). In each of these countries, FAVI has tens of thousands of daily users, consolidating its position as a market leader in its segment.
Currently, in all five countries, FAVI collaborates with over 1,500 online and physical stores, with about five million products, visited daily by over 170,000 users. FAVI.ro is currently visited by over 45,000 users daily and collaborates with over 100 online stores offering over 800,000 products for sale. Because of this, FAVI offers its visitors the widest range of home furniture and accessories found all in one place.
FAVI is now an international team composed by members from all five European countries and is continuously growing. The startup recently moved to a bigger office space right in the heart of Prague. The 600 square meters of space is located in the Myšák Gallery and has space for approximately 60 employees. It features relaxing zones, soundproof phone booths and many natural plants.