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The first Profi City in Brasov

3 Oct 2013

One week after opening its fifth standard store in Brasov, PROFI opens tomorrow its first unit in the City format in that locality. Thus the network grows to count eight stores in county Brasov and 179 throughout the country

The PROFI City in Brasov is located at 90, Calea Bucuresti, with a 371 sq.m. total area and a 230 sq.m. sales room. With this inauguration, the total number of PROFI City stores has grown to nine, six of them in Cluj, two in the Capital city and one in Brasov.

Unlike the standard format, the City concept covers a smaller area and sells a more compact smaller range of products while maintaining the same prices, some of the best on the market; just as in any other PROFI store, clients of the City store will enjoy promotional campaigns and free internet access through Wi-Fi connections.

With more than 4500 employees, the network operates stores in the standard, City and PROFI Mall formats. Its 179 stores in 95 localities in 36 counties rank PROFI as the second largest network in Romania’s modern retail; the company plans to grow to as close as possible to 200 units by the end of the year.