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Wellknown companies like Facebook, Amazon, Google and Apple use the storytelling concept as a strong brand communicaton strategy in order to create new relations and thus to increase the conversion rate.
During TeCOMM eCommerce Conference&Expo, Catalina Ionescu, Client Partner for Global Marketing Solutions at Facebook will share some methods that can help companies to increse their sales using storytelling.
For more information, please see the Romanian version of the article, here.
