Armen is an international banking executive with more than two decades of experience in C-level roles across commercial banking, spanning retail banking, consumer finance, and large-scale business transformation.
He first joined tbi bank in 2019 as Chief Commercial Officer, where he played a key role in scaling the bank’s consumer finance and retail lending business, as well as expanding its merchant ecosystem across multiple markets.
Following this, Armen led the creation and launch of hashbank, the first fully digital bank in the Republic of Georgia, working closely with a group of investors and a broader team to establish the institution from the ground up, and serving as Chief Executive Officer during its initial phase.
Earlier in his career, Armen held senior leadership positions at Bank Republic, Societe Generale, Rosbank, and Liberty Bank. In his new role, Armen will be responsible for advancing tbi bank’s data and AI capabilities and driving monetization through data-driven products and decisioning.
Armen holds a Bachelor’s degree in Business Administration from the European School of Management in Georgia. He has completed studies at Montana State University (USA) and executive education at MIT Sloan. He is currently pursuing a Master’s degree in Business Analytics and Data Science at the IE School of Science and Technology.
About tbi bank
tbi bank is a mobile-first challenger bank in Southeast Europe and regional leader in alternative payment solutions, building an ecosystem by combining financing and shopping to address customers’ needs. It focuses on helping merchants to grow their business as well as providing consumers with financial products and services that make their lives easier. Currently operates in Bulgaria, Romania, Greece, and Germany. Through various digital channels and trusted partnerships with over 38,000 merchant stores, tbi has a customer base of 2.7 million clients and issued over 1 million loans in 2025.
