The online environment has an advantage unmatched by other channels of communication, namely that it is transparent, the majority of the actions made by customers can be tracked and measured. As the owner of an online store, one of the biggest advantages is that you can monitor almost everything. It is very important to know what visitors are looking by entering your website. One of the basic tools in the measurement of the performance of a website is Google Analytics, a tool that shows you the number of visitors to the site, the number of pages which they have seen, the route on which they had it through your site, how while they stayed, how they reached it.
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