Packaging is far more than a protective shell; it is one of the most trusted sources of information for consumers. In fact, 53% of global respondents trust what they read on labels, packaging and company websites, according to Euromonitor’s Voice of the Consumer: Sustainability Survey, fielded January to February 2025.
As regulations tighten, circularity expectations intensify and greenwashing scrutiny increases, packaging has transformed from a design consideration to a frontline credibility test for brand sustainability strategies.
Packaging as a sustainability credibility test
Packaging sits at the centre of FMCG sustainability strategies. It is an instant signal....
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