Top 100 City Destinations Index 2025: Driving Growth and Innovation

The Euromonitor International Top 100 City Destinations Index 2025, produced in collaboration with Lighthouse, assesses 100 cities using more than 50 metrics across six core pillars to deliver an overall city attractiveness score. Covering economic and business activity, tourism performance, infrastructure, tourism policy and appeal, health and safety, and sustainability, the Index offers a holistic perspective on the factors driving urban success and resilience.

In 2025, urban destinations are reframing their tourism strategies to prioritise value over volume, recognising that unmanaged growth strains infrastructure, ecosystems and residents’ wellbeing. By targeting visitors who stay longer, spend more and engage more responsibly, cities are tackling overtourism pressures while generating more sustainable and resilient economic returns. AI readiness has emerged as a defining advantage in global urban competition. Cities leading in AI adoption are not only optimising infrastructure and transport networks but also enhancing talent development, business innovation and personalised customer experience.

Bangkok reigns as the world’s top city for international arrivals

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