THE BIG PICTURE
Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses globally. Each of the 10 trends in this report follows the same format:
•Overview and defining characteristics
•Consumer behaviour and motivation
•Business environment and impact
•Outlook and strategic recommendations
The article is property of Euromonitor International, a market research provider, and can be read in full here.