The foodservice industry is grappling with multiple challenges, affecting both consumers and operators. Consumers are feeling the pinch of inflation and reduced disposable income, while operators face tighter profit margins due to rising costs and increased prices of ingredients and other inputs. To navigate these challenges, enhancing customer experience and differentiating from competitors are crucial strategies.
Despite a recovery in global transactions in 2025, in regions like Western Europe, Latin America, Australasia and Middle East and Africa, consumers are now dining out less often than in 2019. Instead, they are seeking dining experiences that align with their evolving habits, prioritising affordability and convenience, but also more meaningful experiences that justify their spending. This shift underscores the need for restaurants to adapt by offering innovative experiences, personalised services and loyalty programmes to attract and retain customers throughout the three stages of the customer journey: before dining out or ordering a meal, in the restaurant, and after the purchase.
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