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Soft Drinks in 2021: Responding to Consumers' Demand for Wellness & Wellbeing

Soft Drinks in 2021: Responding to Consumers' Demand for Wellness & Wellbeing

By Howard Telford, Head of Soft Drinks

Last year, wellness trends accelerated due to the pandemic. These changes will continue to disrupt the soft drinks landscape as more functional offerings are launched.

The pandemic has increased the demands on our wellbeing, as people navigate longer and more irregular working hours, particularly parents at home. Food, beverages, nutrition and functional products play a vital role in the wellness routines we build to manage our lives.

 

The material is property of Euromonitor International, a market research provider, and can be listened in full at: https://go.euromonitor.com/webinar-video-softdrinks-210304-soft_drinks_in_2021.html?utm_campaign=WB_21_03_04_REC_Soft_Drinks_in_2021&utm_medium=Email&utm_source=0_Auto-Response

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EUROMONITOR INTERNATIONAL