The Coronavirus (COVID-19) pandemic has disrupted “business as usual” for retailers globally. Despite rapid changes to operating and consumer environments, retailers are responding by experimenting and innovating in 2020, re-imagining their growth strategies, positioning and communication with customers.
COVID-19 is expected to have a long-term impact on the global economy and consumer behaviour. To ensure business continuity, retailers must understand which shifts will become permanent– Will consumers continue to gravitate towards online shopping even when the pandemic is past? What key features will make consumers comfortable to shop in stores again?
Retailers big and small are trying new ways to add value to the shopping trip and advance the way consumers browse, shop and buy. This white paper investigates these questions and how retailers are responding with 15 of the top global retail innovations in 2020.
The article is property of Euromonitor International, a market research provider, and can be read in full here.
