Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space.
Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer.
In this episode of Opportunity Minded, explore the blueprint for building and refining your retail distribution strategy. You’ll walk away with recommendations that help you optimise your channel mix.
- Are you choosing and selling through the right retail channels for your product?
- What role does shopper behaviour play in your distribution strategy?
- Which new platforms will disrupt the commerce landscape?
- How can you plan and stay ahead of retail channel shifts?
Move beyond simply where to sell with expert insights on...............................................
The article is the property of Euromonitor International, a market intelligence company, and you can find it here.
