When notable sustainability milestones were supposed to be met, 2025 has kicked off on a rocky note. Rising geopolitical tensions, a right-leaning political shift, and numerous FMCG entities postponing their sustainability pledges are encouraging short-term, unsustainable strategies.
However, the escalating global climate crisis and heightened scrutiny from regulators and consumers underscore the necessity for action. Companies shying away from ESG-related initiatives risk losing ground to rivals that are exploiting the USD774.6 billion sustainability market of 2023. According to Euromonitor’s Sustainability Claims Tracker, sustainable products grew 1.1pp faster than unsustainable counterparts in terms of retail sales CAGR for 2020-2023.
As such, addressing sustainability in 2025 is vital for businesses to remain compliant, resilient, and competitive. By embracing sustainable practices, they stand to gain differentiation and loyalty in an increasingly sceptical consumer market demanding transparent and accountable communication.
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