Suppliers and retailers must keep a close eye on changes in consumer behaviour, to closely align product offerings to new consumer preferences and priorities. By identifying popular or growing attributes in their categories, companies can focus their brand strategy to improve product assortment and positioning.
In this material you'll find:
• Why it's important to track consumer trends through product attributes, especially online
• How to use that data to inform product repositioning, product reformulations or new product launches
• How one consumer trend example is manifesting itself in the types of products sold online
Learn more by downloading our new white paper, How to activate consumer trends using e-commerce product attribute data.
The article is property of Euromonitor International, a market research provider, and can be read in full here.