The global online marketplace landscape is evolving rapidly, driven by technological innovations, shifting consumer behaviours and fierce competition. Established giants must increasingly contend with fast-growing upstart platforms, creating new opportunities for brands and sellers.
Marketplaces: The engine of global e-commerce
Online marketplaces are multifaceted platforms connecting consumers and sellers, facilitating transactions at various stages of the e-commerce journey, such as product discovery, shipping, payment and returns.
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