Structural shifts across global FMCG markets have made competitive benchmarking a core requirement for strategic decision-making.
Inflation and cost pressures altered pricing strategies, accelerated private label gains and impacted consumers’ willingness to pay. At the same time, category and channel performance have become uneven.
These dynamics underscore the need for companies to anchor their planning in robust market intelligence. To understand where competitive strength truly lies and where value is migrating, you should start comparing brand performance across categories, channels and price tiers as well as sales performance, cost competitiveness and profitability.
The article is property of Euromonitor International, a data analytics company, and you can find it here.
